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Mimmi & Selina

Mimmi – mom of two boys, Tao and Indie
Studied at London School of Economics (BSc) as well as London College of Fashion (MA)

Has a 15 year long career within Marketing, Retail and PR & Communications in the beauty industry, having worked for L’Oréal, Estée Lauder Companies, LVMH and the Richmond Group in Paris, London and Stockholm.

Selina – mom of two girls, Elsa and Lily
Studied at Warwick Business School (BSc) and ESSEC, Paris.

Has a 15 year long career within the Finance Industry working in Asset Management at Fidelity and T. Rowe Price.

We are the perfect business match! We love and respect each other and share the same vision and profound dedication for our brand.